By Invitation Only

The Oasis

Building the AI-Native Marketing Team

June 22 + 23, 2026 12pm – 4:30pm Each Day Coco Loco Lounge, Cannes
Save Your Spot

The Premise

The question is no longer whether
to build with AI. It's how.

The Oasis is a two-day, invitation-only lounge experience where enterprise marketing leaders gather to share what they're actually doing to build AI-native organizations.

Cannes during festival week is exhilarating, expensive, and exhausting. The Oasis at Coco Loco is your place to escape the heat, enjoy complimentary tropical food and drinks, take your meetings in air conditioning, get a little work done, or simply take a breath between the chaos. And while you're here, some of the sharpest CMOs in the room will be having conversations designed for leaders who aren't asking whether to restructure around AI, but how.

Fireside Programming

Three conversations. All signal.

Each session is built around candid, peer-driven dialogue. Expect to leave with clarity, frameworks, and a few uncomfortable truths.

Tue · 3:30–4:15pm

Agentic Content Infrastructure and the Future of Marketing

The shift from marketing teams operating tools to marketing teams directing AI systems. What decisions stay human, what gets automated, and how you know the difference.

Speaker: Doug Tallmadge, Co-founder and CEO, Gradial

Tue · 1:00–1:45pm

Redesigning Your Org for True AI Transformation

The structural shift happening inside the best commerce brands right now. What changes when shopper behavior, creative feedback, and conversion data are finally connected in real time, what teams keep getting wrong first, and what an AI-native org actually looks like when it works.

Speakers: FERMÀT CEO Rishabh Jain & Nikki Farb, Founder of Power of N

Tue · 2:30–3:15pm

CMO Mastermind: When One Marketer Becomes Ten

Join leading CMOs and the Auxia team to explore how agentic AI is creating a new kind of marketer who delivers 10x the output, and what that means for building and leading the marketing teams of the future.

Hosted by: Sandeep Menon, CEO of Auxia

Mon · 3:30–4:30pm

VMG Ecosystem Happy Hour

The builders behind the best consumer brands, in good company.

Official suncare partner

Vacation® logo
Exclusive Gifting

Fun in the sun, sans the burn

The World's Best-Smelling Sunscreen

Imagine a sunscreen that takes leisure as seriously as it takes protection. Where the best in modern skincare science meets a sensorial experience that is designed to transport you to paradise. Introducing Vacation® — "Excessively Good" and "Leisure-Enhancing" sunscreen for those who demand the best from life.

We've partnered with Vacation® to make sure guests at The Oasis stay protected in the South of France. The first 100 attendees will receive a curated suncare gift bag featuring Vacation's award-winning SPF products.

Vacation sunscreen product lineup

Your Hosts

Four companies. One shared belief.

The Oasis is co-hosted by four organizations building the infrastructure and intelligence behind the next generation of marketing.

FERMÀT

AI commerce platform that dynamically builds and optimizes shopping experiences, turning more traffic into customers for brands like Glossier, Backcountry, and GNC.

VMG Partners

Growth equity firm backing innovative consumer and technology companies into category-defining brands. Investors in Kosas, Briogeo, The Honey Pot, and more.

Gradial

Agentic marketing operations platform that automates the content supply chain for enterprises like T-Mobile and Prudential, delivering up to 20x efficiency gains.

Auxia

AI-native customer journey platform using synchronized agents and first-party data to orchestrate 1:1 personalized experiences across every channel.

The Experience

A lounge, not a conference.

Drop in for a conversation, stay for a meal, or just come cool off. The Oasis is your home base during a hectic week.

🍴

Food + Drinks on Us

Tropical cocktails, fresh juices, and delicious food. All complimentary, all day, both days.

❄️

Air Conditioning + Wi-Fi

Take your meetings, do a little work, or just sit somewhere cool for a moment. This is your space.

🌞

Vacation SPF Gifts

In collaboration with Vacation, we're giving out their famous sunscreen to every guest. While supplies last.

The Setting

Steps from the heart of Cannes.

Coco Loco sits just off Boulevard de la Croisette, minutes from the Palais des Festivals and the center of the action.

Map showing Coco Loco location in Cannes, near Boulevard de la Croisette

Coco Loco Lounge

4 Rue des Frères Pradignac, 06400 Cannes

Open in Google Maps
Coco Loco Lounge (The Oasis)
Palais des Festivals (~5 min walk)

June 22 + 23, Cannes

Your little oasis during a hectic week.

The Oasis is curated, so register to join the conversation, get out of the heat, and find your calm in the middle of it all.

Register for The Oasis

Presented By

FERMÀT Commerce Auxia VMG Partners Gradial